Ticket Sales Communication

An overview of the communication a purchaser can expect when buying tickets.

Ticket Purchase Emails

When guests purchase tickets for your event, Auctria automatically sends confirmation and ticket emails. The specific emails sent depend on how the ticket was purchased and the ticket details.

Purchase Methods

Tickets can be purchased in two ways:

  • Website purchase: Guests buy tickets directly from your event website
  • Dashboard sale: You sell tickets to guests using the Auctria dashboard

Website Purchase Emails

When guests purchase tickets through your event website, they receive the following emails:

Online Registration/Purchase Receipt

This email is sent automatically after completing a website purchase and includes:

  • A link to confirm their email address
  • A participant access link
  • A Manage Tickets button to update guest details
  • Purchase details and payment information

Note: This email is only sent if the purchaser is not simultaneously paying a balance or purchasing a For Sale item. If they are, the Statement email is sent instead.

E-Ticket Emails

Depending on ticket assignments, additional E-Ticket emails may be sent:

Personal E-Ticket
If the purchaser assigned a ticket to themselves (either a single ticket or one from a multi-ticket purchase), they receive an E-Ticket email with their ticket information.

Guest E-Tickets
If the purchaser included guest email addresses during checkout, those guests also receive individual E-Ticket emails.

Each E-Ticket email contains:

  • Ticket number
  • Link to the event
  • Guest details (if provided)
  • Update Details button for the guest to modify their information or register a credit card (if Introduction To Credit Cards integration is enabled)
  • Access code

Important

Website purchases do not trigger automatic text messages or mobile app notifications.

Dashboard Sale Emails

When you sell tickets through the Auctria dashboard, you have the option to send a Ticket Statement email to the purchaser.

Ticket Statement

This email contains:

  • Ticket details including ticket numbers
  • Manage Tickets button for adding or updating guest information
  • Purchase information

The Ticket Statement is only sent when you specifically choose to send it during a dashboard ticket sale or when manually triggered later.

Send Statements to Purchasers for Guest E-Tickets

Many organizations resend this email several weeks before the event to remind purchasers to add their guests' names and email addresses. Once guest details are added, those guests automatically receive individual E-Ticket emails.

For more information, see How To Sell Tickets.

Resending Emails

You can resend ticket-related emails at any time from the Auctria dashboard:

  1. From the main dashboard, click Communication System Emails
  2. Find the email type you want to send
  3. Click the Trigger link next to the email name
  4. Select recipients using the participant filter

You can send to individual guests or use filters to select multiple recipients at once.

Common use case: Many organizations resend E-Tickets closer to the event date as a courtesy reminder to guests.

See Choose Participants Filters for more information about selecting recipients.

Email Configuration

All ticket-related emails can be customized before they are sent. To configure these emails, see:

Samples

Sample Online Registration/Purchase Receipt Email

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A preview of the system email.

Sample E-Ticket

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A sample taken from a demonstration event.

Sample Ticket Statement

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A sample taken from a demonstration event.


Last reviewed: January 2026
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communication
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Ticket Sales Communication
An overview of the communication a purchaser can expect when buying tickets.
© Auctria 2013-2026